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Strategic Management

Explain the meaning of highlights part

Sumita Shah

CA Inter

★ 2K+

07-Feb-22 19:09

297

Answers (1)

With a mature market there are no more demographic sectors to exploit and the only way to attain market share is to take it from competitors. Since the users / consumers are already aware of the product and players, you should aggresively promote your product and also the pricing should be such that the existing competitors have a tough time and you take away there share of market.

Sudha Reddy

CA Final

★ 20K+

08-Feb-22 10:12

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